Wednesday, September 10, 2014

Everyone Publishes

H&M: "sripe botton down shirt"
Yikes.
[photo from Flikr user Sarae]

Because everything is online these days and every company has a story to tell its customers, a lot of text needs to be published as explanation. While some businesses base part of their model directly on publishing, others may only rely on it in more subtle ways: newsletters, blog posts, simple descriptions of services, or even just a single, good paragraph on an "About Us" page. All of these things are publishing, and all of them are vulnerable to the issues of editing. Even if the effects of editing only account for a marginal amount of a company's advertising and representation, that margin should be accounted for in budgeting.